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Why SoulFire Clothing?

I have been asked multiple times why I wanted start SoulFire. The answer is really simple. When I would go to the store and look for clothes with a message I could get behind, I could never really find what I was looking for. Time after time the options available wouldn't fit my personality. I started out wanting to produce things that I would like to wear. That was, clothing and accessories that that wore well, encouraged you and those around you, and could start a positive conversation.